0 Travel, when she married the online offline

New image and new features to the website of Going, tour operator Blue Group Holding.
The function of e-commerce is launched to strengthen the positioning of the online tour operator. Content will be continuously enhanced by way of SEO to increase traffic that the site will receive from the major search engines.
With work redesign and restyling, Going enter definitively into a system of multi-channels: online sales will go to support it to those made online travel agencies in the Group, BLUVACANZE, Living & Travel and Tours Cisalpine, with the aim of intercept specific customer segments enlarging its market served.
Thanks to new features of the site, users can perform a full quote online, print it in a few minutes and locate the nearest travel agent to finalize the purchase. Those who want to be sure not to miss the availability of the package identified, it can buy directly from the site - paying by bank transfer or credit card - alternatively, will have the option of paying a small deposit and then go online and easily in agency to end the practice of purchase.
The new site part of a plan of action that the group is deploying Blue Holding Having recently given birth to their digital divide and eCommerce. The objective of what can be considered the only large national distribution center - active in both leisure tourists and in that business, with a turnover exceeding one billion euros - is the development of a full multichannel sales and promotion.
The restyling of the site of Going In fact, shortly followed that of Cisalpine Tours - national leader in business travel - and precedes the remaking of the portal and BLUVACANZE Travel & Living, the two networks of travel agencies, which are about 850 stores Italian territory.